Comedian and TV actress Dawn French has starred our video to promote kindness in the community.
We linked up with The Vicar of Dibley star who agreed to feature as the narrator in a heart-warming ‘day in the life’ story of one of our young residents, Lola.
The animation follows Lola as she watches members of her community carry out small acts of kindness throughout the day.
The video was designed to show how the smallest acts of kindness can make a real difference to someone’s life and can create a positive chain reaction.
The idea came about after LiveWest’s Digital Communications and Supporting Housing teams joined forces to explore creating resources which would demonstrate what it means to be ‘a good neighbour’.
Frontline teams fed back the common themes they came across on a day-to-day basis and how a simple act of kindness can help to harness a positive community environment.
A visual story was created and Dawn offered to provide the voice-over to help promote the impact that acts of kindness can have on others and the community they live in.
Oli Price-Bates, Digital Design and Content Manager for LiveWest, said: “Rather than telling our customers what not to do, we wanted to take a positive and more engaging approach to a challenging topic.
“We knew the issues our frontline colleagues told us about had to be at the heart of the story.
“And in our animation, we highlight how good behaviour can have a positive effect on individuals and how it could stop some of these issues happening.
“We also wanted to show how the impact of small acts of kindness can cause a positive chain reaction leading to many more.
“Once we had created the animation, we thought it would really take it to the next level by including a local, but well-known voice that would engage the listener from the start.
“We reached out to Dawn French, who was happy to get involved and was very complimentary of this piece of work.
“Her voice really illuminated the concept of kindness and her reassuring and uplifting tone took the creation to new heights.
“To have a TV star like Dawn French helping us out in this way was fantastic and we are very thankful to have a household name supporting LiveWest in our pursuit of creating cohesive and positive communities.”
The animation is one of a number of initiatives we have put in place to promote kindness across the South West.
We also recently launched a kindness competition to celebrate those incredible people who are supporting others.
The competition searched for three stand out people whose dedication and hard work has made a situation better for someone else and bought a smile to their face.
One of the winners, James Mason, donated a kidney to a stranger after watching the local news which featured an appeal for donors.